Services
[ EFFECTIVE MARKETING ]
>50
Local and foreign publications
What I.F....PR? What I.F....marketing? What I.F...branding? You may have wondered.
Our team are professionals in the field of building communication strategy, working with the press, opinion leaders, building public relations.
We work with local and international brands in the Uzbek market.
Our expertise in PR, public health, as well as psychology of communications allows us to understand the uniqueness of the client and build a unique strategy to increase brand awareness and achieve the set goals.
Our team are professionals in the field of building communication strategy, working with the press, opinion leaders, building public relations.
We work with local and international brands in the Uzbek market.
Our expertise in PR, public health, as well as psychology of communications allows us to understand the uniqueness of the client and build a unique strategy to increase brand awareness and achieve the set goals.
About Company
>100
Journalists around the world
[ WE ARE IN DIGITS ]
Igor Fedorov
[ HEAD OF COMMUNICATIONS ]
Welcome to What I.F. - Igor Fedorov's marketing communications agency.
Since 2016, I have been promoting local and international brands, launching investment projects, attracting sponsors, creating events, as well as developing a personal brand for specialists in a narrow field. In my work, my team and I adhere to the principle of individual approach. I believe that development begins with internal transformation - both personal and corporate.
Let's start changing together!
Since 2016, I have been promoting local and international brands, launching investment projects, attracting sponsors, creating events, as well as developing a personal brand for specialists in a narrow field. In my work, my team and I adhere to the principle of individual approach. I believe that development begins with internal transformation - both personal and corporate.
Let's start changing together!
>500 000$
Budget utilised
Education:
- Diploma with honours | Russian State
- Masters in Public Health | Westminster University in Tashkent
Projects
[ realised Cases ]
offers
[ ADAPTIVE STRATEGIES ]
Services:
Learn more
- Social media management
- Brand positioning development
- Internet marketing
- Communication strategy development
- Working with press and opinion leaders
- Charity events
- Photo and video production
Learn more
Services:
Learn more
- Social media management
- Brand positioning development
- Internet marketing
- Communication strategy development
- Working with press and opinion leaders
- Charity events
- Photo and video production
- Website development
- Working with press and conferences
Learn more
Services
Premium Package
Standard package
Economy Package
Social media management
Developing brand positioning
Developing a communication strategy
Working with the press and opinion leaders
Charity events
Photo and video production
Website creation
Press relations and conferences
Internet marketing
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Testimonials
[ customer reviews ]
Services: Work on personal brand. PR and communications.
"It's not the first time I've worked with Igor. I get a result that I didn't expect and didn't imagine that it could be like this - because I don't know marketing, and I just give a request. There is a complete change in me - from head to toe. And it stays with me for years. I'm thrilled and I love it. I feel like I'm in good hands."
"It's not the first time I've worked with Igor. I get a result that I didn't expect and didn't imagine that it could be like this - because I don't know marketing, and I just give a request. There is a complete change in me - from head to toe. And it stays with me for years. I'm thrilled and I love it. I feel like I'm in good hands."
Services: Content management, social media, event organisation, PR.
"I can confidently recommend with Igor. Over the years of working with our company, Igor has demonstrated a deep understanding of digital marketing, design, copywriting, social media and website management, and public relations.
Igor has been able to successfully combine his other projects, working with us remotely and being part of our team online. Thus, his professional experience in both digital and design helped our organisation to achieve the best results. He handled all our online advertising as well as organising DaVinci's Annual HR Conference."
"I can confidently recommend with Igor. Over the years of working with our company, Igor has demonstrated a deep understanding of digital marketing, design, copywriting, social media and website management, and public relations.
Igor has been able to successfully combine his other projects, working with us remotely and being part of our team online. Thus, his professional experience in both digital and design helped our organisation to achieve the best results. He handled all our online advertising as well as organising DaVinci's Annual HR Conference."
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Premium Package
This package provides a full range of services to promote the clinic in Uzbekistan, including all possible marketing and PR tools to maximize market penetration.
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Standard package
This package provides the basic services for successful clinic promotion, including key marketing strategies, but without additional options such as personal branding or photo and video production.
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Economy Package
This package provides a minimum set of services to start promoting a clinic in Uzbekistan, targeting more limited budgets.
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Social media management
- Analytics and Reporting: Provide detailed reports on your social media performance and analyze the effectiveness of your campaigns.
- Content Creation: We develop unique content, including graphics, video and text, to capture your audience's attention and increase engagement.
- Competitor Monitoring: Analyze competitors' social media activity to identify trends and best practices.
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Development of brand positioning
- Brand Audit: We conduct an in-depth analysis of your brand and its place in the market to identify strengths and weaknesses.
- Audience segmentation: We help you identify your target audience and develop strategies to engage with each segment.
- Unique proposition: We help to highlight and unleash your brand's unique proposition, making it attractive to consumers.
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Developing a brand communication strategy
- Choosing communication channels: We help you identify the most effective channels of communication with your audience, taking into account the specifics of your business.
- Crisis Management: We develop strategies to respond to crisis situations and help minimize the negative impact on your brand.
- Performance Measurement: Establish key performance indicators (KPIs) and tracking systems to measure results and adjust your strategy as needed.
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Personal branding
- Professional photography and video production: Create quality visual content for your personal brand that emphasizes your expertise and uniqueness.
- Online Profile Development: Optimize your social media and professional networking profiles to increase your visibility and authority.
- Public Speaking and Media Training: Prepare for media appearances and public events so that your speeches are confident and effective.
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Working with the press and opinion leaders
- Press releases and articles: We write informational materials and articles for publication in the media and on opinion leader blogs.
- Media Relations: Establish and maintain contacts with journalists and bloggers to publish stories about your brand.
- Influencer Marketing: Partner with influencers to promote your brand to their audiences.
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Charity events
We offer a full cycle of services for organizing charitable events, including partner recruitment, fundraising and the complete organization of the event itself. We strive to create memorable and meaningful events that not only support your charitable initiatives, but also raise awareness and make a positive difference in the world.
What we offer:
1. Engaging partners and sponsors:
We can help you identify and engage partners and sponsors for your charitable event, establish long-term partnerships and maximize support.
2. Fundraising:
Our team develops and implements fundraising strategies, including online and offline events, collecting donations and organizing charity auctions.
3- Event Organization:
We take care of the complete organization of a charity event, from choosing the venue to coordinating all aspects of the event on the day of the event.
4. Promotion and Communications:
We develop promotion and communications strategies for your charity event, including creating informational materials, organizing press releases, and communicating with the media and social media.
5. Aftercare:
We don't stop working after the event is over. We provide ongoing support with reporting, performance evaluation and feedback to further improve your charity.
Trust us to organize your next charity event and we will turn your dream into reality, making the world a better place together!
What we offer:
1. Engaging partners and sponsors:
We can help you identify and engage partners and sponsors for your charitable event, establish long-term partnerships and maximize support.
2. Fundraising:
Our team develops and implements fundraising strategies, including online and offline events, collecting donations and organizing charity auctions.
3- Event Organization:
We take care of the complete organization of a charity event, from choosing the venue to coordinating all aspects of the event on the day of the event.
4. Promotion and Communications:
We develop promotion and communications strategies for your charity event, including creating informational materials, organizing press releases, and communicating with the media and social media.
5. Aftercare:
We don't stop working after the event is over. We provide ongoing support with reporting, performance evaluation and feedback to further improve your charity.
Trust us to organize your next charity event and we will turn your dream into reality, making the world a better place together!
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Communications in healthcare
- Staff training: Provide staff training in health care communications and ethics.
- Patient information: Develop patient information materials about your services and procedures.
- Crisis Communication: Help develop communication plans for crisis situations or emergencies.
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Photo and video production
- Creative Production: Our team of professional photographers and videographers will create unique and eye-catching images and videos that will help your brand stand out from the crowd.
- Post-Production: We'll provide full-cycle video processing and editing to make your content as high-quality and effective as possible.
- Strategic Use: We'll help you integrate photo and video content into your marketing campaigns and communication strategies to maximize impact.
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Website creation
- Personalized approach: We develop unique websites that are completely tailored to your needs and brand.
- Responsive Design: We create websites that look attractive and functional on any device, from computers to mobile devices.
- SEO Optimization: Our websites are optimized for search engines so that your brand is easily found online and attracts more potential customers.
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Press tours and conferences
- Event Organization: We provide a full range of services to organize and execute press tours, presentations and conferences to raise awareness of your brand or product.
- Media Engagement: Provide meetings with journalists and other media representatives to expand the reach of your message and increase awareness of your brand.
- Materials Creation: Develop informational materials and press releases to support your event and maximize communication with attendees.
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Launch of foreign brands
- Market research: Conduct market analysis and research local needs and preferences to tailor your brand launch strategy to the foreign market.
- Content Localization: Help you adapt your marketing strategy and content to fit the cultural sensitivities and language of your target audience.
- Partnerships: We partner with local companies and organizations to ensure the successful launch and promotion of your brand in a new market.
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Internet marketing
- Our team provides comprehensive internet marketing solutions to effectively promote your brand in the online space.
- Telegram Bot CRM creation: We develop and customize Telegram bots with CRM functions that help automate customer interaction processes, manage your contact database, conduct surveys and provide personalized support.
- Email Marketing with mailings of promotional offers: We develop effective email campaigns, including content creation, audience segmentation, automation setup and results analysis to maximize the impact of mailings.
- Full-cycle targeting customization: We customize targeted ads on various platforms such as Facebook, Instagram, Google and others to engage your target audience and increase conversion rates. This includes analyzing key metrics, creating and optimizing ad campaigns, and ongoing monitoring and analytics for optimal results.
- Creating a complete internet marketing funnel: We develop and customize sales funnels that attract, retain and convert leads into customers. This includes creating landing pages, developing content, installing tracking and analytics to optimize the funnel and increase its effectiveness.
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Development of a franchise package
- We provide franchise package development services to help your brand successfully scale through the franchise network. Our team of franchise experts will help you create a complete set of documents and tools needed to implement your franchise program.
- Concept Analysis: We will analyze your business and develop a franchise proposal concept that will be attractive to potential franchisees.
- Documentation and Training: We will develop all necessary documents, including the franchise agreement, operating manuals and training materials to ensure uniformity and quality in franchisee operations.
- Support and counseling: We will provide support and counseling to your franchisees in all aspects of the business, helping them to successfully launch and grow their businesses under your brand.
- Marketing strategy: We will develop a marketing strategy to attract potential franchisees and promote your franchise network in the market. This includes creating promotional materials, participating in trade shows and events, and targeted marketing campaigns.
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