PR & communications JW Marriott Tashkent
PR support for CO2 factory opening in Uzbekistan
Market entry strategy. Media relations, press release translation, and journalist outreach.
1.2M+media reach
20+publications
YouTube Shorts
WHAT I.F. — Full Cycle Agency
PR and Marketing for Top Companies
Comprehensive reputation and brand presence management. We publish in top media, shape opinion, and create a powerful informational background.
Systematic work with bloggers and opinion leaders. We select relevant creators, calculate unit economics, and deliver targeted reach.
Content that works, not just looks good. We build active communities in Telegram and Instagram and convert viewers into buyers.
PR for IT companies, financial sector, and developer projects. We strengthen market standing, build trust among partners, and drive sales.
Neutralization of negative PR, operational response, and anti-crisis strategy development. We protect business reputation and build Government Relations (GR).
Free consultation. No obligations.
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Or view all services- 10+
- years in PR and Marketing
- 50+
- media publications per year
- 100+
- successful campaigns
- $500K+
- client budget managed
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Or contact us via Telegram: @igorfedorovpr
Effective Marketing
Our Services
Expertise
WHAT I.F. — Global vision in the Uzbekistan market
What I.F... PR? What I.F... marketing? What I.F... branding? You might have wondered. Our team are seasoned professionals in building communication strategies and managing reputations.
We work with local and international brands. Our expertise in PR, public health and the psychology of communications lets us understand what makes each client unique and craft a strategy that goes beyond awareness to deliver measurable business results.
>50 Local and international media outlets
>100 Journalists worldwide
>500 000$
Igor Fedorov
Owner & PR Consultant
Behind every successful project, there are people, ideas, and trust.
My name is Igor Fedorov, and together with the What I.F. team, we help brands tell their stories, build strong reputations, and connect with their audiences.
Let's create powerful brands together.
My name is Igor Fedorov, and together with the What I.F. team, we help brands tell their stories, build strong reputations, and connect with their audiences.
Let's create powerful brands together.
Igor Fedorov
Owner & PR Consultant
Behind every successful project, there are people, ideas, and trust.
My name is Igor Fedorov, and together with the What I.F. team, we help brands tell their stories, build strong reputations, and connect with their audiences.
Let's create powerful brands together.
My name is Igor Fedorov, and together with the What I.F. team, we help brands tell their stories, build strong reputations, and connect with their audiences.
Let's create powerful brands together.
People who are behind the result
We believe that strong communications are created by people. Our team combines experience, strategic thinking, and genuine involvement in the success of each client.
- Adelina MavlaynovaDesigner & Visual Artist
- Yulia ShakhovaPR & Project Manager
- Evgeniya FedorovaDigital Marketing Specialist
- Snejana ZeytulaevaPR-manager
Portfolio
Expertise in action
Real-world projects: from international brand PR campaigns to social media management and full market launches in Uzbekistan.
PR & communications 
PR & communications MA'NO Branding
Media relations and press outreach
PR retainer for the country's leading branding agency. Full PR support with content creation, expert commentary, and media outreach.
500k+media reach
2events
PR & communications Air Products
PR support and CO2 factory opening in Uzbekistan
Comprehensive PR support: content creation, media outreach, B2B event coordination, lead generation, and contractor engagement.
800k+media reach
5events
PR & communications HUMO Air
Launching Uzbekistan's first low-cost airline
Press event for the launch of the country's first low-cost carrier. Press release creation, comprehensive event management, and media relations.
50+journalists
15+publications
B2B events AstraZeneca
Charity initiative "Tie a Life"
Full-scale campaign in support of premature infants at risk of RSV infection. Conducted in partnership with the "28 knots" volunteer group.
10publications
70+participants
B2B events Air Products
Maker Space opening in Karshi
Interactive booth setup for the opening of Air Products and U.S. Embassy Maker Space in Uzbekistan.
120participants
4interactive stations
B2B events Air Products
CO2 factory opening
Uzbekistan's first CO2 production facility launch. Full event management: from creative concept development to complete execution.
50+VIP guests
100%on-brand execution
PR & communications AstraZeneca
Pharma company PR support
Media relations and press engagement, interview coordination, material pitching, expert engagement. Press support at forums and events.
15+publications
Top 3in Share of Voice
PR & communications Air Products
Press outreach at Safety Academy opening
Media engagement with key participants and speakers at the Air Products Safety Academy opening.
3participants
100k+media reach
Full-service marketing Istanbul City
Comprehensive developer promotion
Media relations, social media, outdoor advertising, event management, and digital marketing.
500k+full-service marketing
×4reach multiplier
Full-service marketing Tashkent International Clinic
360° marketing retainer for international clinic
Social media, PR, contractor relations, and content — complete full-service marketing.
360°full-service marketing
×2reach multiplier
PR & communications FIFA Futsal World Cup 2024
Press seeding coordination
Media engagement, press release distribution, and reporting.
20+materials
UZ / ENbilingual
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Facebook
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Want similar results for your brand?
Discuss your projectSocial media marketing
Need SMM services in Tashkent that drive sales?
We handle social media management end-to-end: strategy, content, targeted ads and analytics. Transparent SMM pricing and clear results every month.
Order SMM promotionPricing
Transparent rates with no hidden fees
Choose the service package that fits your needs. Fixed pricing, clear scope of work, and one contract instead of five different vendors.
Starter
Systematic marketing for businesses that need consistent foundation and regular updates.
from 20,000,000 UZS
per month, subscription
- Marketing strategy
- 1 social media channel management
- Content & design
- Basic targeted advertising
- Monthly report
Most popular
Choose Growth
Growth
For businesses ready to scale leads and brand presence.
from 39,000,000 UZS
per month, subscription
- Everything from Starter plan
- Social media management
- Performance advertising
- Video & Reels production
- End-to-end analytics
Choose Growth
Full Service
Complete external marketing and communications department, fully managed.
from 65,000,000 UZS
per month, subscription
- Everything from Growth plan
- PR & media relations
- Branding & identity
- Reputation management
- Dedicated account director
Not sure which plan is right for you?
Submit your request — we'll discuss your needs at a free consultation and recommend the ideal service package for your budget and goals.
Get a free consultationWe'll respond within one business day · No commitment
WHAT I.F. Trust & Reputation
What our clients say about us
Real ratings and reviews from our agency's clients, gathered directly from official platforms.
WHAT I.F. Card
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Our YouTube
Valuable insights in Shorts format
Short, honest, and to the point: about business promotion, common owner mistakes, and real practical case studies in the Uzbekistan market to help you grow faster.
01
Introductory Video
Let's get acquainted! A brief overview of who we are, how we help businesses grow, and why clients trust us.
02
How Businesses Complicate Marketing
An analysis of situations where chaos or excessive management control disrupts working marketing strategies.
03
Personal Branding in Uzbekistan
Key features and effective tools for developing an expert or business owner brand in the local market.
04
How to Choose an Advertising Agency
A comprehensive checklist for finding the right contractor for your goals to avoid wasting budget and ensure results.
Live Feed
We're on Instagram — @whatif.agency
Case studies, behind-the-scenes, and our agency's latest news. The feed below updates automatically right from our profile.