Creative Expertise

Projects That
Transform Markets

We turn bold hypotheses into measurable results. A full cycle of PR, digital marketing, and large-scale communication campaigns creating real value for brands in Uzbekistan and internationally.

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Trusted Partnership

Trusted by
Market Leaders

We build long-term relationships with local and international brands in Uzbekistan. Every logo here represents a successful case study, a synergy of strategy, and measurable results in PR and marketing.

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Portfolio

Expertise in action

Real-world projects: from international brand PR campaigns to social media management and full market launches in Uzbekistan.

WHAT I.F. case study — JW Marriott Tashkent PR & communications
JW Marriott Tashkent

PR support for CO2 factory opening in Uzbekistan

Market entry strategy. Media relations, press release translation, and journalist outreach.

1.2M+media reach
20+publications
WHAT I.F. case study — MA'NO Branding PR & communications
MA'NO Branding

Media relations and press outreach

PR retainer for the country's leading branding agency. Full PR support with content creation, expert commentary, and media outreach.

500k+media reach
2events
WHAT I.F. case study — Air Products PR & communications
Air Products

PR support and CO2 factory opening in Uzbekistan

Comprehensive PR support: content creation, media outreach, B2B event coordination, lead generation, and contractor engagement.

800k+media reach
5events
WHAT I.F. case study — Humo Air PR & communications
HUMO Air

Launching Uzbekistan's first low-cost airline

Press event for the launch of the country's first low-cost carrier. Press release creation, comprehensive event management, and media relations.

50+journalists
15+publications
WHAT I.F. case study — AstraZeneca B2B events
AstraZeneca

Charity initiative "Tie a Life"

Full-scale campaign in support of premature infants at risk of RSV infection. Conducted in partnership with the "28 knots" volunteer group.

10publications
70+participants
WHAT I.F. case study — Air Products B2B B2B events
Air Products

Maker Space opening in Karshi

Interactive booth setup for the opening of Air Products and U.S. Embassy Maker Space in Uzbekistan.

120participants
4interactive stations
WHAT I.F. case study — Air Products Event B2B events
Air Products

CO2 factory opening

Uzbekistan's first CO2 production facility launch. Full event management: from creative concept development to complete execution.

50+VIP guests
100%on-brand execution
WHAT I.F. case study — AstraZeneca PR & communications
AstraZeneca

Pharma company PR support

Media relations and press engagement, interview coordination, material pitching, expert engagement. Press support at forums and events.

15+publications
Top 3in Share of Voice
WHAT I.F. case study — Air Products Safety Academy PR & communications
Air Products

Press outreach at Safety Academy opening

Media engagement with key participants and speakers at the Air Products Safety Academy opening.

3participants
100k+media reach
WHAT I.F. case study — Istanbul City Full-service marketing
Istanbul City

Comprehensive developer promotion

Media relations, social media, outdoor advertising, event management, and digital marketing.

500k+full-service marketing
×4reach multiplier
WHAT I.F. case study — Tashkent International Clinic Full-service marketing
Tashkent International Clinic

360° marketing retainer for international clinic

Social media, PR, contractor relations, and content — complete full-service marketing.

360°full-service marketing
×2reach multiplier
WHAT I.F. case study — FIFA PR & communications
FIFA Futsal World Cup 2024

Press seeding coordination

Media engagement, press release distribution, and reporting.

20+materials
UZ / ENbilingual
Social media marketing
Instagram
Saffron Restaurant Instagram management
Saffron Restaurant at Swissotel
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Social media marketing
Instagram
Purovel SPA Instagram management
Purovel SPA at Swissotel
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Social media marketing
Instagram
Personal brand Psychologist
Personal Brand | Psychologist
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Social media marketing
Instagram
FC Sogdiana
Football Club Sogdiana
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your media presence

Mark the tools your brand already uses in the market of Uzbekistan to calculate your media presence index.

Your media power index:
25%

Entry level. There are scattered activities, but systematic PR is completely missing. Hard to compete for large clients.

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Our Focus Areas

Full Cycle of
Smart Communications

We don't just "get you published" or "run ads." We build a managed media environment that actively protects your reputation and drives tangible business results.

Strategic PR & GR

Reputation Management & Government Relations

Comprehensive media campaigns, crisis PR, launching international brands into the Uzbekistan market, and building long-term GR relations.

  • Turnkey press office and a close network of top-tier media
  • Crisis response within 15 minutes
  • Arranging expert interviews and executive columns
Digital & Performance

Marketing Strategies

In-depth competitor analysis, target audience segmentation, CJM mapping, and launching ROI-focused performance campaigns.

Premium Events

Turnkey B2B Events

Organizing large-scale forums, exclusive private galas, press conferences, and high-impact product launches for businesses.

Media Analytics

In-Depth Media Monitoring & Analytics

Real-time tracking of brand mentions, key speakers, and competitors powered by Brand Analytics. Precision measurement of Citation Index, MediaIndex, and Share of Voice.

24/7 Risk Control
100% Transparent Reports