PR & communications JW Marriott Tashkent
PR support for CO2 factory opening in Uzbekistan
Market entry strategy. Media relations, press release translation, and journalist outreach.
1.2M+media reach
20+publications
WHAT I.F. — Corporate Events
Corporate & B2B Event Management
in Tashkent
We design and execute official factory grand openings, high-profile business forums, press conferences, and brand launches: managing complete coordination, media outreach, professional production, and protocols to elevate your business presence.
Full Cycle
From concept and logistics
to press invites
to press invites
B2B Focus
Expert protocol and global standards
for enterprise-level businesses
for enterprise-level businesses
PR Integration
Deep media engagement for maximum
market visibility and coverage
market visibility and coverage
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Industrial Grand Openings
[ PROM-01 ]Opening ceremonies for factories, logistical hubs, and production facilities managed under strict state protocol and executive standards.
VIP and official delegation hosting
Grand opening moment choreography
Site structural & technical engineering
National media management & coverage
Business Forums & Congresses
[ CORPO-02 ]High-profile professional spaces for strategic networking, panel debates, executive summits, and international treaty signings.
Speaker and program coordination
Simultaneous translation systems
Digitalized, automated check-in areas
B2B logistics and protocol-compliant catering
Multinational Brand Launches
[ BRAND-03 ]High-impact debuts of foreign franchises, technological ecosystems, and product rollouts for distribution networks and media channels.
Immersive layouts & high-tech WOW moments
Key influencer & thought-leader outreach
High-end presentation area construction
Broad, high-visibility media amplification
Press Conferences & Briefings
[ MEDIA-04 ]Official media events engineered to convey critical brand announcements, annual performance updates, investment statements, and crisis communications.
Targeted media list accreditation
Speechwriting & strategic Q&A mapping
Press pack assembly and distribution
Comprehensive media monitoring & analytics
Process & Milestones
Roadmap: 90 Days to Launch
Large-scale events leave no room for haste. We deploy an end-to-end preparation process divided into transparent sprints with clearly documented intermediate deliverables.
Days 90-60
Planning & Audit
We establish the master concept and draft the preliminary event run-sheet. Our technical team conducts engineering site audits in Tashkent or regional locations, outlines the project budget, and compiles initial VIP protocol rosters.
Days 60-30
Technical Contracts & PR Campaign
We commission custom scenery production and secure key technical contracts for premium sound, lighting, and stage structures. Simultaneously, we initiate the press accreditation campaign across Uzbekistan's national media and assemble comprehensive press kits.
Days 30-10
Multi-Department Synchronization
We run final rehearsals, synchronize catering workflows, test translation booths, and coordinate guest speaker logistics. We host mock Q&A sessions with your internal teams and finalize executive speech scripts.
Day X
Execution & On-Site Control
Real-time venue and stage management. We oversee structural safety, enforce precise run-sheet timing, manage live broadcasts, host incoming press delegations, and instantly mitigate any unexpected operational challenges.
Portfolio
Expertise in action
Real-world projects: from international brand PR campaigns to social media management and full market launches in Uzbekistan.
PR & communications 
PR & communications MA'NO Branding
Media relations and press outreach
PR retainer for the country's leading branding agency. Full PR support with content creation, expert commentary, and media outreach.
500k+media reach
2events
PR & communications Air Products
PR support and CO2 factory opening in Uzbekistan
Comprehensive PR support: content creation, media outreach, B2B event coordination, lead generation, and contractor engagement.
800k+media reach
5events
PR & communications HUMO Air
Launching Uzbekistan's first low-cost airline
Press event for the launch of the country's first low-cost carrier. Press release creation, comprehensive event management, and media relations.
50+journalists
15+publications
B2B events AstraZeneca
Charity initiative "Tie a Life"
Full-scale campaign in support of premature infants at risk of RSV infection. Conducted in partnership with the "28 knots" volunteer group.
10publications
70+participants
B2B events Air Products
Maker Space opening in Karshi
Interactive booth setup for the opening of Air Products and U.S. Embassy Maker Space in Uzbekistan.
120participants
4interactive stations
B2B events Air Products
CO2 factory opening
Uzbekistan's first CO2 production facility launch. Full event management: from creative concept development to complete execution.
50+VIP guests
100%on-brand execution
PR & communications AstraZeneca
Pharma company PR support
Media relations and press engagement, interview coordination, material pitching, expert engagement. Press support at forums and events.
15+publications
Top 3in Share of Voice
PR & communications Air Products
Press outreach at Safety Academy opening
Media engagement with key participants and speakers at the Air Products Safety Academy opening.
3participants
100k+media reach
Full-service marketing Istanbul City
Comprehensive developer promotion
Media relations, social media, outdoor advertising, event management, and digital marketing.
500k+full-service marketing
×4reach multiplier
Full-service marketing Tashkent International Clinic
360° marketing retainer for international clinic
Social media, PR, contractor relations, and content — complete full-service marketing.
360°full-service marketing
×2reach multiplier
PR & communications FIFA Futsal World Cup 2024
Press seeding coordination
Media engagement, press release distribution, and reporting.
20+materials
UZ / ENbilingual
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Facebook
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Social media marketing
Instagram
Want similar results for your brand?
Discuss your projectExpertise & Geography
Project Locations & Risk Mitigation
The success of a major B2B event relies on a deep understanding of local infrastructure and the capability to instantly manage force majeure. Here is how we guarantee structural stability.
Infrastructure
Venue Hubs
Industrial Zones & Factories
Premium Tashkent Hotels
Regional Clusters
Redundancy
Stability Matrix
Power Supply Backup
Protocol Management
Technical Redundancy
F.A.Q. & Regulations
Project Logistics & Guarantees
Transparent cooperation terms, corporate service-level agreements (SLAs), and structural frameworks for navigating Uzbekistan's media landscape.
Do you guarantee editorial placement in specific media outlets?
We assume full legal accountability. When campaigns run within an approved commercial media plan, publication on major national portals (Kun.uz, Gazeta.uz, Spot, Potrebitel) is legally contracted with precise scheduling and editorial guarantees.
How do you manage negative publicity or media crises during an event?
We respond instantly. We isolate the source of negative coverage within the first 2 hours, deploy our specialized corporate crisis protocol, formulate a balanced official response, and run targeted editorial counter-strategies to stabilize public sentiment on social networks and Telegram.
Do you support bank transfers and operate with VAT in Uzbekistan?
Yes. The WHAT I.F. agency operates fully within the corporate and legal frameworks of the Republic of Uzbekistan. We execute formal B2B agreements, provide all legal closing documents, verified certificates of completion, and electronic invoices (e-invoices/ESF).
What is the standard timeline required to prepare a large-scale release?
A standard, high-quality production cycle takes between 5 to 10 business days. Within this phase, our team develops and aligns PR copy, coordinates executive press training, and aligns coverage calendars with key editors-in-chief.
Strategic Partnership
Managing Reputation.
Building Media Relations.
Entrust your business growth to a premier, professional PR agency in Tashkent. We engineer high-profile news hooks, guarantee placement in leading media outlets, and elevate your brand's authority and market influence in Uzbekistan.