WHAT I.F. — PR & Public Relations

PR & Public Relations in Tashkent:
Managing Your Brand Reputation

We help companies build strategic communications, a strong image, and deep trust: shaping a positive narrative, neutralizing reputation risks (SERM), and securing a systematic presence for your business across Uzbekistan's media landscape.

PR Strategy Reputation Management Crisis PR Personal Brand SERM Optimization
10+ Years
of expertise in PR
and communications
Brand Image
building audience trust
and long-term loyalty
SERM
protecting your brand from negative
search engine results
Scroll down
What We Do

The Business Challenges That What I.F. PR Agency Solves

We help companies in Tashkent and across Uzbekistan build their reputation, capture audience attention, and convert that interest into long-term trust and sales. Here are the most common challenges we resolve.

"No one knows who we are"

Boosting Brand Awareness

We develop tailored PR strategies, draft compelling press releases, initiate strong media opportunities, and collaborate with key influencers to ensure your brand reaches its exact target audience.

"We need to manage our reputation"

Shaping and Safeguarding Brand Image

We establish a positive public perception for your company, train key spokespersons for media interviews, and coordinate communications during sensitive or high-risk situations.

"We are launching a product or hosting an event"

Event Management & Press Conferences

We plan and execute media events, product launches, and press tours from start to finish—managing everything from original concepts and journalist invitations to extensive media coverage.

"We want more customers"

Bridging PR, Marketing, and Sales

We design cohesive marketing strategies, accurate brand positioning, and digital promotion campaigns that effectively turn audience attention into inquiries and sales.

"Our brand looks outdated"

Creating Branding and Positioning

We define your brand's philosophy, identity, tone of voice, and visual assets so that you stand out from competitors and connect authentically with your audience.

Services

PR is Now More Than Just Media Relations

Modern PR seamlessly encompasses marketing strategies, high-profile events, and digital campaigns. We manage your brand's entire communications ecosystem.

Public Relations

Reputation management, active press relations, drafting releases, and organizing press tours.

Media · Reputation

Marketing Strategies

Comprehensive market analysis, market positioning, and campaigns that drive sales growth.

Marketing

Event Management

End-to-end press conferences, product presentations, and major corporate events.

Events

Influencer Marketing

Selecting top content creators and experts to deploy customized brand collaborations.

Influencers

Content & Copywriting

Persuasive texts, creative copywriting, and media assets that build authority.

Content

Branding & Positioning

Developing unified brand philosophies and building unique identity assets.

Branding
Collaboration Format

Monthly PR Retainer Services

Systemic PR relies on consistency, not one-off events. We manage your brand's reputation with monthly retainer support to scale your presence systematically.

PR Retainer
Pricing

from 20,000,000 UZS / mo

comprehensive monthly PR support

The exact pricing depends on your project scope and objectives. We will calculate a customized proposal tailored to your business goals.

What is included in your monthly service:

  • Strategy and monthly communication roadmap
  • Ongoing media relations and story angle generation
  • Press releases, expert quotes, and copywriting
  • Strategic influencer and creator management
  • Transparent reporting on reach, impressions, and mentions
Portfolio

Selected Case Studies

EventsPR Case: Air Products Uzbekistan freezing facility grand opening organized by What I.F.

Air Products

Inaugurating the food processing, storage, and freezing technology hub in Tashkent.

EventsPR Case: U.S. Embassy event in Uzbekistan managed by What I.F.

American Maker Space

Coordinating high-profile media and delegate presence at the new hub opening in Karshi.

PR SupportPR Case: Press briefings at the Air Products Safety Academy grand opening by What I.F.

Air Products Safety Academy

Hosting targeted media briefings and speaker panels on launch day.

Press ToursPR Case: Press briefing for AstraZeneca organized by What I.F.

AstraZeneca Media Briefing

Securing and coordinating exclusive interviews with top-tier national journalists.

PR SupportPR Case: MA'NO Branding PR support by What I.F.

MA'NO Branding

Delivering ongoing retainer-based PR and positioning support.

EventsPR Case: FIFA Futsal World Cup 2024 PR distribution by What I.F.

FIFA Futsal World Cup 2024

Managing localized PR amplification and media placements throughout the World Cup in Uzbekistan.

Full-Cycle PRPR Case: Face of Uzbekistan 2024 media support by What I.F.

Face of Uzbekistan 2024

End-to-end media coverage, including press relations, content creation, and dedicated social media management.

DigitalPR Case: Sublimation Festival 2025 media promotion by What I.F.

Sublimation Festival 2025

Directing digital media outreach and press pitching campaigns for Sublimation Festival.

EventsPR Case: AstraZeneca charity initiative in Tashkent managed by What I.F.

"Knit Life" Charity Event

Executing a community-focused awareness event for premature infants with "28 Petals" and AstraZeneca.

Press ConferencePR Case: HumoAir airline launch and presentation by What I.F.

HumoAir Grand Launch

Managing the grand launch ceremony and comprehensive strategic PR rollout for the new carrier.

Press ConferencePR Case: JW Marriott Tashkent opening announcement pitched by What I.F.

JW Marriott Tashkent

Securing high-tier media pitching and coverage announcing the upcoming luxury hotel launch.

Social Media Marketing

Need SMM services in Tashkent that drive sales?

We handle social media management end-to-end: strategy, content, targeted ads, and analytics. Transparent SMM pricing and clear results every month.

Order SMM promotion